Facebook is planning to integrate the messaging services of WhatsApp, Instagram and Facebook Messenger.
Basic communication infrastructure will be synchronized when all three applications begin to function as separate applications. For example, a WhatsApp user can send a message to the Instagram user, which is not currently possible.
The integration is projected to be completed by the end of 2019 or early 2020, according to The New York Times, which interviewed various people familiar with the project.
Why is Facebook Making this Move?
The integration of Messenger, Instagram and WhatsApp is reported to have caused a lot of internal strife.Facebook hasn’t yet provided specific reasons as to why they’re looking to make this change, but you’d assume there’d have to be a significant reason as to why they would reverse their previous position of allowing Instagram and WhatsApp to operate as largely independent entities.Here’s my two cents on the change, and what it could mean for Facebook – and digital marketers – moving forward.
Messenger Integration Reasons
Reason #1: Chatbots
Que : Any person would ever want to message someone on WhatsApp using Instagram?Ans : Businesses.With this update, businesses can also send messages to their customers using which message targets are available – this change is great for Facebook Messenger chatbot to a significantly larger and more geographically, and demographically, diverse population. Various peoples that allow businesses to interact with their customers and connect with their customers.
Reason #2: Alternative to Email
Email marketing is a +$100 Billion dollar industry – yet email marketing itself is actually, mostlytremendous.Any company or individual can simply guess your email, or buy it from an email list vendor, then send you unsolicited emails. And you can’t expect those companies to honor your unsubscribes either, despite government regulations.Merging messaging functionality across these three enormously popular applications would create a messaging system that could potentially rival the ubiquity of email. Businesses could reach most internet users, while users could look forward to the elimination of spam, since Facebook requires that users opt-in to receiving messages from businesses.
Reason #3: WeChat
In China, there is no – news feed, there’s only WeChat, which is used like an alternative to a web browser – not just for messaging, but also to buy clothing, call a ride-sharing service, order lunch, etc.There is no such service in Western markets because some people have user fragmentation on dialogue platforms – but if you can integrate the Facebook conversation, more businesses offer business services on the platform.This could be enormously valuable to Facebook – Tencent, the parent company of WeChat, is currently estimated to be worth around $400 billion. Facebook, for comparison, is valued at around $500 billion.
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